What to analyze in a poem
Monday, August 24, 2020
Raja Rao Essay Example
Raja Rao Essay Raja Rao From Wikipedia, the free reference book Jump to: route, search There are numerous individuals with the name Raja Rao. For example, there may be an other raja rao with different renowned achievements. Kindly don't consider this as if THIS Raja Rao isn't renowned however ther may be different well known individuals with the name. It would be ideal if you keep on perusing this article. Raja Rao (Kannada: ) (November 8, 1908 â⬠July 8, 2006) was an Indian essayist of English language books and short stories, whose works are profoundly established in Hinduism. Raja Raos semi-personal novel, The Serpent and the Rope (1960), is an account of a quest for profound truth in Europe and India. It built up him as one of the best Indian beauticians. Contents[hide] * 1 Early life and vocation * 2 Nationalist Novelist * 3 Later years * 4 Notes * 5 Bibliography * 6 Web References * 7 External links| [edit] Early life and profession Raja Rao was conceived on November 8, 1908 in Hassan, in the province of Mysore (presently Karnataka) in South India, into a notable Brahmin (Hoysala Karnataka) family. He was the oldest of nine kin two siblings and seven sisters. His local language was Kannada, yet his post-graduate instruction was in France, and every one of his distributions in book structure have been in English. His dad showed Kannada at Nizams College in what was then Hyderabad State. The passing of his mom, when he was four, left an enduring impact on the writer the nonattendance of a mother and orphanhood are repeating topics in his work . Another impact from early life was his granddad, with whom he remained in Hassan and Harihalli. Rao was taught at Muslim schools, the Madarsa-e-Aliya in Hyderabad and the Aligarh Muslim University, where he became companions with Ahmed Ali. We will compose a custom exposition test on Raja Rao explicitly for you for just $16.38 $13.9/page Request now We will compose a custom paper test on Raja Rao explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom paper test on Raja Rao explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer He started learning French at the University. After registration in 1927, Rao came back to Hyderabad and read for his degree at Nizams College. After graduation from Madras University, having studied English and History, he won the Asiatic Scholarship of the Government of Hyderabad in 1929, for concentrate abroad. Rao moved to the University of Montpellier in France. He contemplated French language and writing, and later at the Sorbonne in Paris, he investigated the Indian impact on Irish writing. He wedded Camille Mouly, who showed French at Montpellier, in 1931. The marriage went on until 1939. Later he portrayed the breakdown of their marriage in The Serpent and the Rope. Rao distributed his first stories in French and English. During 1931-32 he contributed four articles written in Kannada for Jaya Karnataka, a powerful diary. [edit] Nationalist Novelist Returning to India in 1939, he altered with Iqbal Singh, Changing India, a collection of current Indian idea from Ram Mohan Roy to Jawaharlal Nehru. He took an interest in the Quit India Movement of 1942. In 1943-1944 he coedited with Ahmed Ali a diary from Bombay called Tomorrow. He was the central player in the development of a social association, Sri Vidya Samiti, dedicated to resuscitating the estimations of antiquated Indian human progress; this association flopped not long after beginning. In Bombay, he was likewise connected with Chetana, a social society for the proliferation of Indian idea and qualities. Raos association in the patriot development is reflected in his initial two books. The epic Kanthapura (1938) was a record of the effect of Gandhis instructing on peaceful obstruction against the British. The story is seen from the point of view of a little Mysore town in South India. Rao gets the style and structure from Indian vernacular stories and people epic. Rao came back to the subject of Gandhism in the short story assortment The Cow of the Barricades (1947). In 1998 he distributed Gandhis account Great Indian Way: A Life of Mahatma Gandhi. In 1988 he got the renowned International Neustadt Prize for Literature. The Serpent and the Rope was composed after a long quietness during which Rao came back to India. The work sensationalized the connections among Indian and Western culture. The snake in the title alludes to deception and the rope to the real world. 1] Cat and Shakespeare (1965) was a supernatural parody that addressed philosophical inquiries presented in the prior books. [edit] Later years Rao moved to the United States and instructed at the University of Texas at Austin from 1966 to 1983, when he resigned as Emeritus Professor. Courses he showed included Marxism to Gandhism, Mahayana Buddhism, Indian way of thinking: The Upanishads, Indian way of thinking: The Metaphysical Basis of the Male and Female Principle. In 1965, he wedded Katherine Jones, an American stage entertainer. They have one child, Christopher Rama. In 1986, after his separation rom Katherine, Rao wedded his third spouse, Susan, whom he met when she was an understudy at the University of Texas during the 1970s. Rao passed on July 8, 2006 at Austin, Texas, at 97 years old. [2] [3] [4] USE OF INDIAN SENSIBILITY IN RAJA RAOS NOVEL: Indian Method of Story-telling: The strategy for depicting of the novel is distinctively Indian. The Indian grandma can be viewed as the soonest and generally average of narrators. Achkka is the narrator of the novel, who is much the same as a grandma. She recounts to the story to each new comer to Kanthapura. As indicated by Raja Rao, ââ¬Å"Achakkaââ¬â¢s exceedingly long sentences, utilization of spaces, and articulations like ââ¬Ëthisââ¬â¢ and ââ¬Ëthatââ¬â¢, ââ¬Ëhere and thereââ¬â¢ are significant. She gives us complete character-sketch of Sankar, Bhatt and Rangamma. They are a lot of educational, just as essential for the story. Along these lines, one scene prompts another, thus the story will in general be on and on long. This likewise makes the portrayal long winded. There are such a significant number of scenes in the novel. In this manner, the portrayal is described by verbosity and chattiness, which are the highlights of the Indian fables. Raja Rao needed to pressure this respected convention. Accordingly he didnââ¬â¢t feel it important to partition the novel into sections. In his Foreword to Kanthapura Raja Rao explains that the novel is to be decided concerning the customary Indian convention and not regarding Western techniques for narrating and hypotheses and of the novel composition. Utilization of Religion: Indian way of thinking is fundamentally strict and even governmental issues is additionally spiritualized in India. Indiaââ¬â¢s such huge numbers of conspicuous social reformers and political pioneers were incredible strict figures. In India, common and political objectives have been achieved with the assistance of otherworldly exercises. Something very similar occurs in the novel, on account of Gandhi and his opportunity battle. As indicated by a Narsimhaiah, ââ¬Å"there are at any rate three strands of involvement with the novel: the political, the strict and the social. â⬠To the uneducated townspeople, Kenchamma is a sort and accommodating goddess. Their mentality is very strict. As the story advances the three strings of experience become one: the strict, social and policy centered issues become very much the same. Subject of Shakti Worship: Shakti-revere is a fundamentally Indian topic and it is available all through the novel. In this Gandhian opportunity battle, the women of the Kanthapura assume a key job. The creator has painted them as vivacious types of Shakti. It very well may be said that Indian ladies are strong as rock, and they can without much of a stretch bear the torment. Shakti(energy) ascends in them, and every one of them is motivated at a specific time. One perceptible thing in the novel is that in the last period of peaceful battle, it is a woman named Ratna, who takes over from Moorthy and leads the development. Utilization of Indian likenesses, adages and Idioms: Raja Rao is ace in utilizing Indian comparisons, maxims and sayings in his composition. He utilizes Indian sayings and analogies to make a consciousness of laborers. In the vast majority of his works, he hadnââ¬â¢t utilized ââ¬Å"Babu Englishâ⬠. He utilizes English words as per his requests. The language of the novel is overflowed with the Indian expressions, Indian comparisons and natural shading. You can discover such a large number of sentences in the novel that are actually made an interpretation of from Kannada into English. Now and again, there is separating of the English sentence structure to communicate passionate unsettling influences and sentiments. Numerous words are taken from nearby Indian dialects. The creator has utilized them ââ¬Ëas they areââ¬â¢. He didnââ¬â¢t feel it important to make an interpretation of them into English. In the novel, you can get words likeAhimsa, Dhoti, Harikatha, Mandap and so forth. Raja Rao has over and again utilized town precepts, and fables as per his necessity. For instance, (1) Every squirrel has his day, (2) our hearts beat like the wings of bats, (3) but then he was as genuine as an elephant, (4) the most youthful is consistently the heavenly bull, (5) does a pig remain before a lion or a jackal before an elephant? In like manner, you can discover such huge numbers of precepts and expressions from the language of ignorant individuals in the novel. For instance: (1) The police officers are not your uncleââ¬â¢s children, (2) the principal little girl drains the cow when the mother is sick, (3) saw you like a rat on your motherââ¬â¢s lap, (4) there is neither man nor mosquito in Kanthapura (5) you can't fix a dogââ¬â¢s tail, (6) land, desire and wifely dedication go seriously together. Now and then Raja Rao doesnââ¬â¢t delay to utilize an inconsiderate and hostile language of the locals. He utilizes this kind of language when it is important. However, his utilization of this sort of language is increasingly controlled and reasonable. [edit] Notes 1. Nobel laureate Czeslaw Milosz distributed his lone sonnet in the English language for Raja Rao. 2. He was granted Indias third most elevated regular citizen grant, Padma Bhushan
Saturday, August 22, 2020
MBA Change Management Samples for Students â⬠MyAssignmenthelp.com
Question: Talk about the MBA Change Management. Answer: The change the board reflected upon here follows the intercession by HRM in my present association dependent on sex value as far as determination, enlistment, advancement the executives and administration in the association whereby more females are to be remembered for such regions. The reflection will be guided towards three wellsprings of protection from this change including hesitance to lose control, inclination for low degrees of incitement and curiosity, and hesitance to surrender old propensities. The HRM got a ton of obstruction coming for the most part from the male partners possessing the administration and the board position who considered the to be activity as a danger to them losing control and surrendering their old propensities for initiative and the board (Vuori, 2016). I recall when the HRM began this activity, the venture group thought of a heap of issues to advance numerous ladies into initiative and the executives positions and furthermore to choose and enroll more ladies into senior and official positions. For instance, the male workers both in junior and senior positions quickly ganged facing the HR division and framed a gathering to foil any endeavor to have increasingly female partners remembered for the positions they were by and by holding. Their primary dispute was that they were utilized into old propensities for generalizing ladies. They contradicted this since they were generalizing ladies as less gainful and the individuals who have a place with junior and easygoing works. Because of the dread of losing their control, they, along these lines, promised at all expense to ruin this activity. The initiative and the executives positions are a protect exclusively for old male who are utilized to old methods of getting things done. They restricted the activity since they had overpowering inclination for low degrees of incitement and curiosity. They expected that youthful and imaginative ladies who were proposed to be advanced into the executives and authority positions would be a genuine danger to them and will make them lose positions. This is on the grounds that these positions were held by male partners who were just used to old style of the board and they would not like to surrender their profoundly established old propensities for the board and initiative. They expected that the imaginative ladies will get new thoughts of the board and authority like communitarian and shared initiative which will mean they will have more help from the lesser. This, to them, would mean them losing order and control and consequently the clarification for the energetic protection from this change activity. Likewise, they expected that the ladies could be progressively gainful on the grounds that they would do this to draw in advancement. This was a danger to them since guys had a programmed possibility of being advanced in the association even without the need to work all the more profitably. Therefore they contended that by having more ladies being chosen and selected, their lesser and official positions will be under danger. This is on the grounds that they would be compelled to surrender their old working propensities and furthermore begin striving to be advanced. Also, on the grounds that the male partners had never been utilized to the advancement dependent on profitability and execution, this was a wellspring of their restriction and obstruction as they were certain this would urge them to change their typical old propensities. The senior administration bunch additionally dreaded they will lose control and this was the explanation they restricted the activity. For instance, at present, administrators are all the more securing in the association and have amassed a great deal of control. They utilize their situations as a way to get matchless quality titles in the association. The lesser specialists dread them incredibly and thus would consistently do anything they state even it is against the goal, objectives and techniques of the association. For this reasons, administrators are dreaded in the association and along these lines they need to hold such controls. In this way, by having progressively creative ladies taking up senior and official positions, these male directors dread that their orders and control will be quick disintegrating. Very much aware of this, the administrators have promised to oppose any activity centered at deposing them from their controls (Winiecki, 2013). Their restriction and opposi tion was an incredible danger to the achievement of this change the board activity. I recall the venture group holding continuous gatherings with the administration attempting to persuade them to embrace it however each time they would down their devices and stand up to. In a similar vein, the male partners in the authority position restricted the activity. Their fundamental danger was that creative and young ladies have better approaches for driving where the contribution of everybody is mulled over rather than the old propensities for the present harvest of male pioneers in the association. By this, the pioneers are more than persuaded that if this activity is permitted, they would lose their initiative positions and henceforth lose control (Ceptureanu, 2015). Thus, they had no alternative however to group up and join the chiefs to put any snags that would hamper this activity. For sure, the male chiefs even went out their approaches to prompt the lesser male partners to go along with them in opposition revealing to them that they will have less chances to be advanced should they permit the activity to experience. This made a genuine revolt in the association that the undertaking group turned out to be progressively unfit to try and hold gatherings with the lesser male representatives to clarify the requirement for the change and its latent capacity benefits not exclusively to the association however even the whole workforce. Having been affected by the initiative, the lesser male workers were persuaded that solitary female will be elevated because of governmental policy regarding minorities in society that the HRM had adjusted. Since, they favored low degrees of incitement and oddity, they likewise pledged to oppose the activity. This was on the grounds that the lesser male staff were additionally peering toward at the couple of advancement spaces in the association which at that point could have moved them to either initiative or the executives position where they could have control (Burnes, 2015). Along these lines they were persuaded that their possibility of advancement would be improbable if the activity was to succeed. Along these lines they immediately joined the effectively apparent opposing administration and the board gatherings. This pith implied that the undertaking group couldn't work as proposed. In spite of the undertaking group disclosing to them that the advancement would not be founded on either sexual orientation, however the efficiency or execution of every worker, they would not like to hear any of such contentions. To them, they had focused on contradict the change having been adversely impacted by the kindred male pioneers and directors only to egotistically safeguard their future advancements (Bareil, 2013). This was additionally intensified their hesitance to surrender old propensities whereby they had consistently seen ladies as individuals who ought to consistently work under the oversight of men. The HRM had no alternative yet to stop the activity as the overarching condition was never bolstered and pledged to participate in enormous starting meeting with all the partners before bringing the issue up again later on. In any case, the ladies who had been utilized in the association felt a lot of frustrated with their kindred male partners. They, be that as it may, pledged to seek after value utilizing all meanses imaginable regardless of whether it implied going to court. References Bareil, C. (2013). Two Paradigms about Resistance to Change. Association Development Journal, 31(3). Burnes, B. (2015). Understanding protection from changebuilding on Coch and French. Diary of Change Management, 15(2), 92-116. Ceptureanu, E. G. (2015). Overview Regarding Resistance To Change In Romanian Innovative Smes From It Sector. Diary Of Applied Quantitative Methods, 10(1). Vuori, T. (2016). Shaul Oreg and Jacob Goldenberg: Resistance to Innovation: Its Sources and Manifestations. Winiecki, J. (2013). Protection from Change in the Soviet Economic System (Routledge Revivals): A Property Rights Approach. Routledge.
Saturday, July 25, 2020
Panic Attacks and Shortness of Breath
Panic Attacks and Shortness of Breath Panic Disorder Symptoms Print Shortness of Breath and Panic Attacks Learn how to breathe easier during panic attacks By Katharina Star, PhD facebook linkedin Katharina Star, PhD, is an expert on anxiety and panic disorder. Dr. Star is a professional counselor, and she is trained in creative art therapies and mindfulness. Learn about our editorial policy Katharina Star, PhD Medically reviewed by a board-certified physician Updated on June 24, 2019 STEEX / E+ / Getty Images More in Panic Disorder Symptoms Diagnosis Treatment Coping Related Conditions If you have panic disorder, youre likely familiar with the symptoms of panic attacks. Heart palpitations, trembling, shaking, numbness, and tingling are just some of the uncomfortable sensations often experienced during a panic attack.?? Shortness of breath is another common symptom of panic attacks that can lead to feelings of fear and extreme discomfort. Panic attack sufferers often describe an inability to breathe, feeling as if they cant get enough air into their lungs. Others report that it feels as if theyre choking or suffocating.?? When experiencing shortness of breath, you may try hard to get breath into your body by taking in gasps of air. Its not uncommon for you to feel as though youre having a serious medical emergency, such as a stroke or heart attack. Even though shortness of breath is a common symptom and rarely signifies a medical issue, it can heighten feelings of fear and anxiety during a panic attack. Why It Feels As Though You Canât Breathe The flight-or-fight stress response is a term used to describe the innate human reaction to potentially harmful situations. Its believed this reaction helped our ancestors to either flee from or ward off threats in their environment. In modern life, this response may occur in reaction to stress caused by common issues, such as traffic, work deadlines, or an argument with a loved one.?? The fight-or-flight response may be overactive or more easily triggered in people with anxiety disorders, contributing to overwhelming physical symptoms of panic and anxiety. During a panic attack, this response becomes activated, signaling that youre in danger. The body prepares for a quick escape or combat through somatic (physical) sensations that help the body focus on one of these two tasks.?? As the flight-or-fight response sets in during a panic attack, it can cause a change in your breathing pattern. Your breathing may become shallower, quicker, and more restricted. These changes can reduce the amount of carbon dioxide circulating through the blood. By decreasing the levels of carbon dioxide, shortness of breath may contribute to additional physical symptoms, including lightheadedness, chest pain, dizziness, and faintness.?? Ways to Cope There are a couple of ways to help manage breathing issues during a panic attack: Breathing Exercises: As mentioned, your breathing pattern changes when you experience shortness of breath. To get your breathing back on track, it may be helpful to purposely focus on your breathing pattern. You may notice that your breaths are quick and erratic. A deep-breathing exercise can help you calm down and normalize your breathing pattern.?? Begin by slowing down your breath: Take a deep inhalation through your nose, filling your lungs with breath. When you cant take in any more air, slowly exhale all the air out through your mouth. Continue for a few minutes with this deep, purposeful breathing. Notice how your center rises as you inhale and contracts as you breathe out. Through this simple breathing exercise, you may begin to feel relaxed and return to a more natural breath.Relaxation Techniques: Breathing exercises are the foundation for many other relaxation techniques, such as progressive muscle relaxation (PMR), meditation, and visualization.?? These techniques are m eant to reduce feelings of tension and stress by eliciting a sense of calm. Relaxation techniques work best when practiced regularly, including at times when youre not feeling anxious. Through practice and persistence, relaxation techniques can be an effective strategy for getting through panic attacks. Seeking Professional Help If youre regularly experiencing shortness of breath during panic attacks, its important to seek medical attention. Although commonly associated with panic disorder, panic attacks are also often experienced with other anxiety disorders, such as generalized anxiety disorder (GAD), social anxiety disorder (SAD), and post-traumatic stress disorder (PTSD). Only your doctor or qualified mental health professional will be able to appropriately diagnose you. Your doctor will help you form a treatment plan that may include options such as prescribed medications, psychotherapy, and self-help techniques.
Friday, May 22, 2020
Mary Boykin Miller An American Diarist And Writer During...
Mary Boykin Chesnut was born March 31, 1823 in Stateburg, South Carolina. She was an American diarist and writer during the Civil War was in session. Her birth name was Mary Boykin Miller, oldest daughter of Mary Boykin Miller and Stephen Decatur Miller. The Miller family was a wealthy owner of a plantation. Plantation had a large farm with resident workers and slaves. Her father was a politician who supported states` rights over the national government and set their own policies and having the power to legalize slavery. Her family and she moved from South Carolina to capital city of Columbia and then returned to Camden. In Camden she began attending school at the age of ten years old. At the age of Thirteen she was sent to a Madame Talvande`s French School for Young Ladies in Charleston, South Carolina. In 1836 she meets her husband James Chesnut Jr when he was on a visit with his niece. Over the years he showed love attractions with her. James Chesnut Jr is a Princeton University Graduate. Mary returned to Camden in 1838 when her when her dad died. James and Mary got married on April 23, 1840 at the age of seventeen and settled outside of Camden. (Encyclopedia of World Biography, 2015) James Chesnut and Mary Boykin Chesnut spent 20 years in Camden and then James was elected to the U.S. Senate in 1858 and served as a confederacy aide of Jefferson Davis. He moved down to the very highest circles of southern society and took Mary with him (Civil War Trust, 2014). During the
Friday, May 8, 2020
The Cuckoo s Effect On Adolescent Minds - 1440 Words
Ken Kesey s Cuckoo Effect On Adolescent Minds One Flew Over the Cuckoo s Nest is a staple in American literature; however, the mature elements in the novel make it difficult for certain readers to enjoy. As maturity levels differ for different readers, the novel is not permitted in certain schools. Considering the great value in this novel, there is some controversy as to whether the book should be banned from school curricula. The age of the students studying this book plays an important role in whether reading Kesey s novel is appropriate for middle school students. Although the vulgarity and profanity present in One Flew Over the Cuckoo s Nest is questionable for middle schoolers, it serves as quality reading material for highâ⬠¦show more contentâ⬠¦Parents may be uncomfortable with the material due to the negative repercussions of children s exposure to profanity. Neal Harmon, CEO of VidAngel, addresses the effect of profanity on young minds: ââ¬Å"Thoughts become words t hat can become actions. Societies break down once they turn to violence or theft or sexual crimes. Thatââ¬â¢s a progression of the words (qtd. in Johnson). Exposing young students to this risk can have dire effects on the education system and the generation as a whole. It is much smarter and more respectful for schools to wait until high school before permitting or encouraging this novel in a curriculum. Although middle school students lack the maturity to handle such an adult book, high school is a different story. One Flew Over the Cuckoo s Nest should be permitted for high school students due to the morals in the novel and its positive effect on readers, as well as an increased maturity level of the students and the lack of effect profanity has on adolescents. According to a study led by the American Academy of Pediatrics, the amount of profanity one encounters in media has an effect on the amount of profanity one uses and the amount of violence and aggression used in everyday life. However, one s beliefs have the ability to cancel that reaction (Coyne). It is highly possible that middle schoolers have not developed enough to have any deeply held beliefs about profanity. This is because middle school students are not of an age to haveShow MoreRelatedGeorge Orwell s One Flew Over The Cuckoo s Nest2635 Words à |à 11 PagesGrace Wang Period 3 Humanities V 4/17/2015 Defending Controversial Novels Essay Draft Kesey Flew East, His Critics Fly West: Theyââ¬â¢ve All Missed the Merit in the Cuckooââ¬â¢s Nest ââ¬Å"There s something about taking a plow and breaking new ground. It gives you energyâ⬠(Kesey qtd. in Sova 244). This energy, however, comes with a cost, as demonstrated by Keseyââ¬â¢s revolutionary novel One Flew over the Cuckooââ¬â¢s Nest. In the process of writing the book, Kesey embarked with ambitious goal of ultimately reshapingRead MoreInternet Security Overview9605 Words à |à 39 Pagesauthorization. Authentication is proving that a user is whom he or she claims to be. That proof may involve something the user knows (such as a password), something the user has (such as a smartcard), or something about the user that proves the person s identity (such as a fingerprint). Authorization is the act of determining whether a particular user (or computer system) has the right to carry out a certain activity, such as reading a file or running a program. Authentication and authorization go handRead MoreThe Effect of Student Attitudes and Beliefs on Mathematics Educatio n29432 Words à |à 118 Pagesabout the presence of factor that may facilitate or impede performance of the behaviour District INSET centre: An institution which has been chosen as a centre for in servicing of mathematics and science teachers at the district level Impact : Any effect, whether anticipated or unanticipated, positive or negative, brought about by an intervention .
Wednesday, May 6, 2020
Bottled Water in Australia Free Essays
Bling h2o is a high end or ââ¬Å"Super Luxuryâ⬠bottled water product created by Kevin G Boyd a Hollywood producer / designer. Bling h2o costs from $US35. 00 to $US2,600. We will write a custom essay sample on Bottled Water in Australia or any similar topic only for you Order Now 00 per bottle and the water is bottled into glass bottles studded with Swarovski crystals. Bling has been featured on MTV music awards and The Emmys and on itââ¬â¢s website refers to itself as the Rolls Royce of bottled water. To identify the potential consumers in Australia we need to look at the target market and market segments bling are looking to fulfill. The premium status, and pricing, that bling put on their product would narrow the geographic segment to the economic centers of Australia, which Sydney, Melbourne and Brisbane. A geographic segmentation is identifying and analysing the location that a company is looking to move into. In Australia a potential geographic profile would start at the state level, then move into cities, then if necessary a municipal level to identify potential consumer (Kotler, P. , Adam, S. , Denize, S. , Armstrong, G. 2009), The demographic make-up of a potential market is made up of the age group, income, occupation, gender, race, education and religion. Demographic segmentation is a popular form of analysis and very important part of identifying the size and methods of communicating with a target market. (Kotler et al, 2009) After reviewing the media on bling and the website the demographic profile for bling would be 20 ââ¬â 35 year old age bracket with a high level of income. This is supported by blingââ¬â¢s involvement with MTV, The Emmyââ¬â¢s and the price of their product. The psychographic and behavioural segmentation bling would be looking at is a benefits viewpoint (Kotler et al, 2009). The benefits class is the benefits the user perceives to obtaining by using the product. The benefits from bling h2o are that of social status and class by drinking bling users would be setting themselves apart. From the marketing segmentation identified bling would be looking at a young high income earners who place a high importance on their external image. Along with targeting the these individuals, 5 star hotels and up market nightclubs would also be consumers of these products due the overlapping target market and perceived image they are looking to convey. This is identified by bling themselves on their ebsite where Boyd had the idea whilst observing celebrities and how each of them treated the bottled water they drunk In 2004 ââ¬â 2005 Australians consumed about 550 million litres of bottled water, with worldwide consumption growing 57% from 1999 to 154 billion litres. (Munro 2006). The main industry body in Australia is the ABWI which was established 10 years ago and clai ms its objectives are to promote awareness and use of bottled water, and to ensure that consumers have safe good tasting water. The ABWI boasts member such as Coca- Cola Amatil Ltd and Schweppes Australia ttp://www. bottledwater. org. au/scripts/cgiip. exe/WService=ASP0003/ccms. r? Roxy=0x0002f062=10007 Bottled water is being looked at as a serious environmental issue. The main packaging for bottled water is plastic, which is made from fossil fuels and Australia uses 314,000 barrels of oil in bottling water each year (Koutsoukis, 2007) Although the plastic bottled water comes in is recyclable, Australians are only recycling around 35% of the bottled water they purchases, 55% goes to landfill which accounts for 70,000 tonnes of plastic waste. Koutsoukis, 2007) (Munro 2006). It is been seen as such an environmental issue that Bundanoon, a small town in NSW, has banned the sale of bottled water in its stores when a company was looking to extract water from their underground reservoir, and claims to be the first town in the world to enact such a policy. A review of social media surrounding bling h2o a large percentage of blogs condemned bling for being over priced and had concerns about water being sold at such a premium when much of the world is without clean water. An internet blog by Sassisam title Bling H2O ââ¬â Ego in a bottle. Sassi Sam points out that she consumes 4 bottles of water a day and that would equate to $US980 per week just for water. Sassi Sam concluded that she would consider buying from bling if they supported charities that focused on supplying clean water to those who donââ¬â¢t have access to it. Bling was featured on the site BoingBoing and points out that people who buy this must be fools. The interactive comments section of BoingBoing raised the issues of the importance of social status and that is reaching ridicules levels. BoingBoing was the only website that brought up the issue of socially responsible marketing by user Cameron Barrett. If the author of this article was the brand manager of bling h20 they would be associating themselves with one of the many charitable organisations that are helping provided clean drinking water. An organisation like charity water is able to provide a person with clean drinking water for $1 a year. This small cost compared to the premium charge would quell the concerns over the ethics of the company and leave the image issue with those who buy it. ttp://www. theage. com. au/news/national/bottled-water-the-new-ecodisaster/2006/02/25/ 1140670303250. html http://www. theage. com. au/articles/2007/08/18/1186857841959. html? page=fullpage#contentSwap1 http://news. bbc. co. uk/2/hi/asia-pacific/8141569. stm http://www. bottledwater. org. au/scripts/cgiip. exe/WService=ASP0003/ccms. r? Roxy=0x0002f062=10007 Kotler, P. , Adam, S. , Denize, S. , Armstrong, G. (2009), Principles of Marketing. Pearson Education Australia, Frenchs Forest How to cite Bottled Water in Australia, Papers
Monday, April 27, 2020
Stress and Understanding free essay sample
Everyone claims to have had a hard childhood, but Iââ¬â¢m sure this one takes the cake. Iââ¬â¢ll make this short and simple: my momââ¬â¢s second husband abused me from the age of about 9 until I was 14 and my mother divorced him. I wonââ¬â¢t give the gruesome details, but I know this experience has taught me a lot about how to look at people. While some people use their past as an excuse to do ââ¬Å"badâ⬠things, I refuse to let the past influence me in that way. Instead, Iââ¬â¢ll use it to change the way I react to things people say, and how others act around me. I come in contact with a lot of bullying, whether direct or indirect, and I usually can brush it off. Everyone has a bad day, and everyone says something they donââ¬â¢t mean when theyââ¬â¢re upset or disappointed. We will write a custom essay sample on Stress and Understanding or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page And granted, no one should be given the right to take out their emotions on anyone else, but Iââ¬â¢m naturally a very forgiving person. The way I was treated as a child taught me that everyone has something going on in their life, even if you donââ¬â¢t see it. My mother has fibromyalgia, a chronic disease that causes her to be in constant pain and have almost a total lack of energy. This left her out of work, leaving my step dad to bring home the bacon. There were three of us kids, all school-aged, a large house to be cleaned, medications for my mother to be paid for, and work. And heââ¬â¢d been in the military in his younger 20ââ¬â¢s. So even at a young age, I had to learn the hard way that the way people are brought up severely affects the way they treat others in their adult life, and common, everyday stresses add to that. In the end, I learned that I have to be forgiving, to see things from their perspective, and be understanding because I donââ¬â¢t have a clue as to what they may or may not be going through.
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