Reseach on Shampoo

force product line the acquireing fashion of consumers implying signed washs in Ludhiana Research Project Report get the hang in Business Administration By Jasdeep kaur Table of Contents Chapter n one and only(a) Particulars p board no. 1 Introduction 8-16 2 Research Methodology 17-20 3 selective randomness Analysis and explanation 21-33 4 Results and Findings 34,35 5 mop up and Summary 36 6 addition 37-40 7 Bibliography 41 key show up of tabularises S. zero(prenominal) Particulars knave none 1 Number of respondents development spoted laves 21 2 frequence of employ wash in a work work calendar week 22 3 sense direct of espondents regarding variant mark offs of laves 23 4 Source of nurture regarding cracked washs 24 5 well-nigh master(prenominal) cistron of consumer preference 25 6 taste intuition of taints of laves 26 7 Impor bronzece take aim of agentive roles considered by respondents darn buying 27 laves 8 print jump if bad-tempered cross off is non purchasable 28 9 grime Loyalty among consumers 29 10 Reasons that do respondents bring forth to atomic bet 53 peculiar(prenominal) give away of wash 29 11 response in regard to invention to joint to the live pock of 30 shampoo macrocosm habituate 12 bliss aim of consumers towards their prefer shampoo provoker 31 13 demographic profile of respondents 33 List of strains S. No. Particulars Page No. 1 Number of respondents victimization mark shampoos 21 2 Frequency of development shampoo in a week 22 3 Aw atomic number 18ness level of respondents regarding motley instigants of 23 shampoos 4 Source of schooling regarding dirted shampoos 24 5 close important ingredient of consumer preference 25 6 Preference of injurys of shampoos 26 7 Importance level of divisors considered by respondents bit 27 buy shampoos 8 flaw Switch if exceptional(a) provoker is not operational 28 9 g ive away Loyalty among consumers 29 10 Reasons that make respondents stick to one especial(a) flaw of 30 shampoo 11 resolution in regard to intention to stick to the current label of31 shampoo being instaurationd 12 Satisfaction level of consumers towards their pet shampoo 31 brand Chapter I Introduction 1. 1 Shampoo Shampoo is a common copsbreadth wield intersection point engaged for the removal of oils, dirt, scrape particles, environmental pollutants and other contaminant particles that stepwise build up in tomentum.The finale is to remove the unwanted build-up with bulge come out stripping out so much as to rush copper unmanageable. Shampoo formulations seek to maximise the fol baseborning qualities Easy rinsing respec circuit card finish after washing fuzz Minimal hide/eye headache No damage to hair Feels rich and/or creamy Pleasant sweetness Low toxicity Good biodegradability 1. 2 Evolution The word shampoo in english usage dates bac k to 1762, with the convey to massage. The word was a contribute from Anglo-Indian shampoo, in turn from Hindi champoo, ie to smear, knead the muscles, massage. It itself comes from Sanskrit/Hindi word champa , the flowers of the broadcastt Michelia champaca which stool tradition correspondlyy been routined to make fragrant hair-oil.The term and service was introduced by a interest assort Dean Mahomed, who opened a shampooing vat k instantlyn as Mahomeds Indian vapor Baths in Brighton in 1759. His baths were kindred Turkish baths where clients received an Indian treatment of champi (shampooing) or therapeutic massage. During the proterozoic stages of shampoo, English hair stylists boi conduct s shaked slash in water and added herbs to give the hair ponder and fragrance. Kasey Hebert was the first k presentlyn maker of shampoo, and the breed is currently attributed to him. During the primeval stages of shampoo, English hair stylists boiled s welcomed soap in water a nd added herbs to give the hair mint and fragrance. Kasey Hebert was the first known maker of shampoo, and the decline is currently attributed to him. 1. 3 SegmentationShampoo grocery is segmented on pull ahead platforms Cosmetic (shine, health, strength) anti Dandruff (AD) Herbal 20% of the total shampoo securities intentness is accounted by the AD shampoos. The AD segment is the windy growing segment, growing at 10% to 12 % e truly year system The frequency of shampoo usage is really low in India. Most consumers expend shampoo only once or twice in a week. In much graphic symbols, these products argon utilize on special occasions such as weddings, parties etc. penny-pinchingly 50% of consumers map ordinary toilet soaps to wash their hair. About 15% of consumers hold toilet soaps as well as shampoo for cleanup their hair. Also 70% of the total shampoo sales ar done sachet sales.HLL has juicy s throngs in the inelegant securities industry with an 80% sh be. The bottle sales be popular in the northern constituent where 50% of the shampoo bottles be exchange After a sober evolution in 2004 callable to the downturn of the FMCG sector, shampoo sector saw strong festering in the next two eld due to the introduction of sachets and a thrill in agricultural demand. The ein truthwhereall shampoo trade, which sees annual volume sales of nearly 63,000 tonnes, saw countrified off take grow by 40% sound year, trance urban demand grew half that at 21%. From a sharpness level of 13% in 2000, now al roughly a third of the countrys rural population uses shampoo with penetration levels zooming to 32% in 2005.While the north and western zones have tripled in penetration, the south and eastside zones have doubled Urban 40 % Rural 10 % Targeted customers Shampoos ar generally target at Upper midpoint c lassie, Middle class housewives and upper rural class. However the main segment is Teenagers. 1. 4 Opportunity Penetration of shampoo is truly low in India. The average per-capita intake of shampoo in India is very low at approximately 13 ml and mevery volume in rural India still use toilet soaps. volume still perceive shampoo as high end product in the rural atomic number 18as. This provides a immense chance to the role players. The huge size of the untapped market leads to a great potentiality for the actual players.India is and go out remain for around fourth dimension one of the youngest countries in the world. Currently thither is a population of 163 m teen in India. Approximately half of the 1 bn plus population is under the age of 20, which is one of the largest consumers of hair veneration products. This provides huge market for the shampoo players. Also, with the increasing income levels of the position class population, the usage of shampoos has increased. Despite its unchallenged potential, the rapid expansion of the shampoo market was interrupted in 1999. Overall maturement r ates in the market slowed to 1. 7% in 1999, from 16% the previous year. escape of innovation was the major discernment for slowdown. The perception that shampoos contain harsh hemicals that could damage hair, high value and the view that the shampoo is much of a glamour product alternatively than a hygiene product led to lower sales. The players came out with the idea of little packs, which were a succeeder. Also, products like anti dandruff started acquiring attention and became the fastest growing category. Players like Dabur and Ayush came up with herbal tea shampoos. 1. 5 The cover Shampoo brands Normal Shampoos Clinic Plus Sunsilk Chik Anti Dandruff Shampoos Clinic All understandably degree and Shoulders Dabur Vatika AD Premium intersections Shehnaz Hussain Revlon Flex LOreal 1. 6 market place Scenario of shampoo industry The India shampoo industry is estimated at Rs 14 bn and is growing at an average rate of 20% per annum. consort to AC Nielsen, shampoo is one of th e fastest growing categories within FMCG sector and is judge to grow at 25% per annum in the coming years. Major Players of Indian shampoo industry pic HLL By all accounts, the UNILEVER theme is Indias fore around multinational . The group has been operational in India for over 60 years. creation first it has being given the market leadership position in many product categories. Levers have a digressive distribution coverage which in the case of HLL extends to 3,200 stockists and 600,000 shops directly serviced by the ac caller. HLL is today a multi-product, multi-unit organization addressing various public health challenges facing humansity.HLL is the undisputed leader from the early 1990s with brands like Sunsilk, Clinic All Clear and Clinic Plus. Sunsilk is the name of a brand of hair c ar products for women produced by the Unilever group. It was launched in 1954 in the United Kingdom and by 1959 it was available in 18 different countries world-wide. Currently, Sunsilk p roducts are being marketed in over 50 countries throughout Asia, Latin America, The Middle eastward and North Africa. The Sunsilk brand is intend to gift a perceptive and sympathetic sagaciousness of women, communicate the idea of capturing the emotional turn in a girls life, and to provide a blood of able beauty care for women. P & GIn US-the worlds largest market place in terms of strong demand-the Cincinnati (Ohio)-based household and personal care products titan P & G Co. is a notable come with. Over the past 157 years (1837-1994) since William reminder and James GambIe entered into partnership to manufacture candles and soap in Cincinnati, P & G has conceptualized, make and effectively marketed a stream of consumer products, which have contributed significantly to American consumers Currently P & G employs l lakh pot globally and has subsidiaries in over 60 countries including India. On 1st April 1988, the Bombay based Richardson Hindustan Ltd. commenced doing lin e as Proctor and adventure India Ltd.The strategies and methodologies that the company has innovated to facilitate its inexorable growth have won it a place of maintain in virtually every country. further to categories P & G as still an excellent merchandise company is to do it an injustice. It is an excellent marketing and product question company while its R & D, manufacturing strategies and operations are its major strengths. P & G entered India in Nov 1995, with the worlds largest change brand Pantene. It also launched headway , which is the star AD shampoo Head & Shoulders is a famous brand of anti-dandruff shampoo produced by Procter & Gamble. Head & Shoulders was first introduced to the U. S. market in November 1961, as a blue-green shampoo formula.Unlike other shampoos, Head & Shoulders had comparatively few variations until the late 1990s and early 2000s, and at that place are now in excess of ten different kinds of shampoo for different hair types under the Hea d & Shoulders banner. It has since then grown into a trillion dollar brand. The people responsible for this were Robert Jongstra (Procter & Gamble General Manager) and Olga Barr (Saatchi & Saatchi Global Creative Director). Pantene is a brand of hair care products possess by Procter & Gamble. The brands best-known product is the teach shampoo Pantene Pro V. CavinKare CavinKare was founded by Ranganathan in 1983, with a modest capital coronation of Rs 15,000 and with a single product. The company was called Chik India Pvt. Ltd. , and its product was Chik shampoo.The company targeted the local market and within a few years emerged as a leading regional player in the shampoo market in South India. In 1998, the company take its present name, CavinKare Pvt. Ltd. , to signify its change from a single-product company to a broader FMCG company, encompassing various market segments such as hair, skin and personal care. According to company firsts, Cavin is a literary word in Tamil drea m uping Beauty and Grace, while Care was peculiar(a) to start with the letter K instead of C as a tribute to Rang Nathans father, Chinni Krishnan. . LOreal Group picpicLOreal Group head suck uped in the capital of France suburb of Clichy, France, is the worlds largest cosmetics and beauty company.LOreal has unquestionable activities in the field of cosmetics, concentrating on hair color, skin care, sun protection, make-up, perfumes and hair care. LOreal is active in the dermatological and pharmaceutical fields. LOreal is also the top nanotechnology patent-holder in the United States. THe CEO of LOreal SA in France is Jean-Paul Agon. LOreal is a listed company, but the founders daughter Liliane Bettencourt who is one of the richest people in the world, and the Swiss food company Nestleeach control over a quarter of the shares and voting rights. LOreal markets its range of alter hair care products exclusively through salons and beauty parlors. It is the only company in the market that has a hair tinge range tailored exclusively for parlors.The company was also the first to introduce young shampoo-based hair dyes for the Indian market Garnier is a company producing hair care products, including the Fructis line, and nearly recently, skin care products under the name, Nutritioniste, that are sold around the world. It is a brand of LOreal. One of their key ingredients is a result concentrate used in all their products. It is a combination of fruit acids, vitamin B3 and B6, laevulose and glucose 1. 7 Consumer Behavior The term consumer manner may be defined as the decision process and physical activities in which individuals engage them while evaluating, acquiring, apply or disposing off goods and run. The strike of consumer doings is the apply of how individuals make decisions to spend their available resources on consumption of related items. Buying behaviour is an attempt to understand and predict human actions in the buying role.The issues that dealt within the crystallize of consumers buying doings are ? What products and services do the consumers buy? ? How do they buy? ? wherefore do they buy? ? From where do they buy? ? When do they buy? Consumer style provides a sound bag for identifying and understanding consumer needs. It is the act of the individuals directly involved in obtaining and using economic goods and services. The say of consumer behavior is an essential component of marketing. The adoption of marketing concept by the marketers provides the impetus for the teaching of consumer behavior. In case of New Product Introduction in the market, there is a risk of product failure.To increase the chances of success of new products, better information of the consumer behavior is call for. Their desires, tastes and preferences are to be taken care of. So from all these aspects the analyse of consumer behavior is important. 1. 8 Objectives of the direct To canvas the consumer consciousness regarding mar k shampoos. To teaching the source of information regarding consciousness of brands To study the factors influencing pickax of consumers towards brand shampoos. To study the creators for consistency /change in regard to brands of shampoos. CHAPTER 2 RESEARCH methodology Research Methodology deals with the method of study i. e. how the study was carried out and what were the various techniques used.It is thorough investigation or enquiry in a systematic manner in order to find a ancestor to problem in research. It consists of defining and redefining problems, formulating speculation or suggested solution, collecting and evaluating info, making minus and reaching calculation etc and at extreme care fully testing the conclusions to stop whether they fit the formulated hypothesis or not. It includes the scope of the study, research design, collection of entropy, abridgment of entropy and limitations of the study. 2. 1 Scope of the study The scope of the study is to ge t the acquaintance much or less the buying behavior of consumers towards the mark shampoos in Ludhiana.The scope is restricted to study consumers awareness regarding branded shampoos and the factors influencing choice of consumers towards branded shampoos in ludhiana. This is done to negate perceptual bias and for providing objectivity to the study. 2. 2 Research Design The research design is an arrangement of condition for collection and compend of data in manner that aims to intermingle relevance to the research purpose with miserliness in procedure. The research problem in absolve-cut terms attend tos the researches to prepare a research design. It demonstrates the blueprint for the collection, measurement and epitome of data. It is the strategy for a study and the plan by which the strategy is to be carried out.The research carried down is descriptive in personality because it describes the consumer buying behavior regarding branded shampoos. 2. 3 Data Collection 2 . 3. 1 ancient Data Primary data is that data which is collected for the first while. It is original in record in the shape of new material. For the purpose of collection of primary data, a well-structured questionnaire was given to the respondents and they were personally interviewed to fulfill the objectives of the study. The questionnaire comprises of windup ended as well as open-ended questions. In close ended questions dichotomous, ranking, likerts ordered series, checklist questions and multiple choice questions are used. 2. 3. Secondary Data Secondary data is the data which is already collected by mostone. They are secondary in nature and are in shape of undefiled product. Secondary data was collected so as to have accurate results and the required data was collected from various magazines, newspapers, journals and network to gather relevant information well-nigh the shampoo industry and the leading brands of shampoos. 2. 4 have distribution Design Sampling refers t o selecting some of the elements in a population by which one can draw conclusions about(predicate) the entire population. 2. 4. 1Universe Universe is the infinite number of elements that the researcher is targeting in his study.Here the origination for the study consists of all the people who use branded shampoos. 2. 4. 2 nation Population is finite number of elements that the researcher is issue to target in particular area. mint throughout Ludhiana who use branded shampoos constitute the population of my research. 2. 4. 2. A) Element- Consumers i. e people using branded shampoos 2. 4. 2. B) Sampling Unit-A single consumer using spoted shampoo 2. 4. 2. C) Extent- Ludhiana city 2. 4. 2 D) Time of Study- Six months 2. 4. 3 Sampling Technique In my research I have used non-probability technique for potation a sample from the population.In non-probability technique I have preferred doojigger sampling method because population of my research is huge and due to the time diffide nce I will be ply to ascorbic acid people according to my gubbins. The cream of the respondents was done on the terms of convenience based on the non-probability method of sampling. thingumajig sampling was basically used due to money, time as well as distance constraints. 2. 4. 4 examine size Sample size is the size of sample drawn from the population which is the true phonation of the research. The number of respondents included in the study was snow for convenience in evaluating and analyzing the data and because of time constraint. Business 18 go 24 Professional 5 disciple 40 Housewife 13 intact 100 5. Data Analysis and interpreting For the purpose of analyzing, raw data was summarized in a master table and from this table the results have been carried out. The questions having alternative choices were analyzed by taking percentages. In the case of questions on Likerts point scale, the suppose get ahead and percentages were calculated.In case of ranking questions the total score has been added and final ranking is given. The questions to which there were specific answers the ranges were clubbed and percentages were calculated. In case of instructive questions, the general suggestions were summarized. 2. 6 Limitations of the study naive efforts have been make to collect certain and reliable information from respondents, however the underwrite is subject to following limitations 1. The study was limited to Ludhiana city only. Wider coverage would have made the study more reliable and representative. 2. Sample was drawn by convenience sampling, so possibility of sampling error cannot be ruled out. 3.Responses of respondents were biased based on their personal preferences. 4. Due to time and embody constraints, study could not be carried out on a large scale 5. Sample may not be the true representative of the universe CHAPTER 3 ANALYSIS AND INTERPRETATION The present chapter deals with epitome of data collected from the consumers regarding their awareness level regarding branded shampoos, Factors considered by them while purchasing branded shampoos and to check their brand loyalty. A total of 100 consumers were personally interviewed with help of structured questionnaires. Results of the study Table 3. 1 Number of respondents using branded shampoos Response No. f respondents piece(%) Yes 88 88 No 12 12 nub 100 100 externalise 3. 1 pic Interpretation From the supra table, we can argue that out of 100, 88% respondents use branded shampoos and 12% dont use branded shampoos. So branded shampoos are very commonly used in Ludhiana. Table 3. 2 Frequency of using Shampoo in a week Frequency No. f Respondents parting (%) 1-3 clock 48 48 3-5 times 33 33 unremarkable 19 19 integral 100 100 Figure 3. 2 pic InterpretationFrom the high up table, it is lighten up that 48% respondents use shampoos 1-3 times in a week, 33% respondents use shampoos 3-5 times in a week and rest of the responde nts use shampoos daily. Table 3. 3 Awareness level of respondents regarding various brands of shampoos Brands No. of responses mediocre pips Garnier 80 0. 16 LOreal 73 0. 14 Sunsilk 92 0. 9 Pantene 83 0. 17 Clinic 77 0. 16 Head & Shoulders 84 0. 17 Figure 3. 3 Interpretation From the higher up table and graph it is acquire that out of 100 respondents, 92% are aware of Sunsilk, followed by Head & Shoulders, Pantene, Garnier, Clinic and least(prenominal)(prenominal) are aware of LOreal. Table 3. 4 Source of information regarding Branded shampoos Sources No. f responses Average Scores publisher 51 0. 22 Television 81 0. 35 Magazine 49 0. 21 Salesman 4 0. 02 Friends/Relative 27 0. 8 net profit 18 0. 08 Figure 3. 4 Interpretation From above table it is choke that television is the most important source of information followed by newspaper, Magazine, information from friends/ congress, meshing and least important source of information is from salesman. 3 . 5 Most preferred shampoo brand among consumers is Sunsilk followed by Head and Shoulders, Pantene, Garnier, Clinic and least preferred is LOreal. However some respondents also prefer chik shampoo because of its outlay and some other medicated shampoos or herbal shampoos. Table 3. Most important factor of consumer preference Factors No. of responses Avg scores impairment 27 0. 15 Brand 35 0. 20 type 76 0. 43 Schemes(discount offers) 9 0. 5 packaging 10 0. 06 measure/ package 6 0. 03 advertizement 15 0. 08 Figure 3. 6 pic Interpretation From the above table, it can be reason out that type is the most important factor while considering the preference of shampoos followed by brand and legal injury factor. And the least important factor while buying the shampoo is amount of money/ software after Packaging. Table 3. 7 Preference of brands of shampoos Brands jibe Score ordinate LOreal 379 6 Head & Shoulders 332 3 Pantene 324 2 Clinic 378 5 Sunsilk 312 1 Garn ier 377 4 Figure 3. 7 pic Interpretation In the above table 1 is given to the most preferred and 5 to the least preferred to rank the shampoo brands. Most preferred shampoo brand among consumers is Sunsilk followed by Pantene, Head and Shoulders, Clinic, Garnier and least preferred is LOreal . Table 3. 8 Importance level of factors considered by respondents while purchasing Shampoos Factors powerfully Disagree (-2)Disagree Neutral checker powerfully hold in Mean Score (-1) (0) (1) (2) . charge 7 26 23 23 21 0. 28 Brand 3 19 21 33 24 0. 63 flavor 2 10 19 39 30 0. 96 Schemes 36 17 22 16 7 -0. 67 Packaging 12 26 31 24 6 -0. 5 Quantity/ box 31 28 18 19 3 -0. 73 Advertisements 12 4 34 20 30 0. 54 Figure 3. 8 pic Interpretation In above table, 2 is the weightage given to potently Agree, 1 to Agree, 0 to Neutral, -1 to Disagree and -2 to potently Disagree the typify (0. 96) of note being calculated lies between 0 to 1 so it is very near to strongly agree therefore from the above table we can conclude that respondents feel that quality is the most important factor while considering the preference of shampoos followed by brand, ad and wrong factor.And the least important factor while buying the shampoo is Quantity/Package after Schemes available as their mean(a) scores are coming in negative. Table 3. 9 Brand Switch if particular brand is not available Response No. of respondents percent (%) Yes 62 70 No 26 30 Total 88 100 Figure 3. 9 pic InterpretationFrom above table, it is clean-cut that 70% of the respondents buy other(prenominal) brand if a particular brand is not available. 3. 10 The most preferred climb up brand is Clinic, followed by Head & Shoulder, Clinic, LOeal, Pantene and the least preferred brand as an alternate is Garnier. Table 3. 11 Brand Loyalty among consumers Response No. Of respondents Percentage (%) Yes 58 65. 91 No 30 34. 9 Total 88 100 Figure 3. 11 pic Interpretation It is light(a) from the table tha t 65. 91% of the respondents are not brand loyal and does substitute over the brand Table 3. 12 Reasons that made respondents stick to one particular brand of shampoo Factors No. of respondents Avg Scores charge 18 0. 23 Brand 18 0. 3 Quality 26 0. 33 Schemes(discount offers) 4 0. 05 Packaging 3 0. 04 Quantity/Package 4 0. 05 Advertisement 6 0. 08 Figure 3. 12 pic Interpretation It is clear from above that quality is the main reason that made respondents stick to one particular brand as it is having the highest mean score. Price and brand are having equal mean scores and are the second most important factors. 3. 13(a) The most common reason that made respondents switch over to another brand of shampoo is that they like ever- changing brands. Other important reasons are quality and schemes that made respondents switch over to another brand of shampoo. Table 3. 13(b) Response in regard to intention to stick to the current brand of shampoo being used Response No.Of responde nts Percentage (%) little than one month 19 28. 35 1-3 months 23 34. 32 3-5 months 13 19. 40 more than than 5 months 12 17. 93 Total 67 100 Figure 3. 13(b) pic InterpretationFrom above figure it is clear that out of 67 respondents who did not stick to one particular brand, 19 have intention of sticking to current brand for 1 to 3 months, 19 for lass tan 1 month, 13 for 3-5 months and 12 for more than 5 months. Table No. 3. 14 Satisfaction level of consumers towards their preferred shampoo brand actually severely spoiled Average Good Very good Mean Score (-2) (-1) (0) (1) (2) -20(10) -4(4) 0(10) 29(29) 70(35) 0. 85 Figure 3. 14 pic Interpretation In above table, 2 is the weightage given to very good, 1 to Good, , 0 to average and -1 to Bad and 2 to Very Bad the mean (0. 5) being calculated lies between 0 to 1 so it is more near to Very Good therefore from the above table we can conclude that respondents are contented with their currently using brand. Demographic profile of respondents ride able Sex No. of respondents Percentage (%) Male 41 41 Female 59 59 Total 100 100 eld Wise long time No. f respondents Percentage (%) 16-25 35 35 26-35 28 28 36-45 14 14 more than 46 23 23 Total 100 100 Occupation Wise Occupation No. f respondents Percentage (%) Business 18 18 divine service 24 24 Professional 5 5 Student 40 40 Housewife 13 13 Total 100 100 Chapter IV Results and Findings Findings from the study From the research it was found that 88% respondents use branded shampoos. As far as frequency of using shampoos in a week is concerned, 48% respondents use shampoos 1-3 times in a week, 33% respondents use shampoos 3-5 times in a week and rest of the respondents use shampoos daily. Television (81%) is the most important source of information followed by Newspaper (51%), Magazine (49%), information from friends/relative (27%), internet (18%) and least important source of information is from salesman (4%). Most preferred shampoo brand among consumers is Sunsilk followed by Pantene, Head and Shoulders, Clinic, Garnier and least preferred is LOreal . The most important factor considered by respondents while purchasing shampoo is quality as it has mean score of 0. 96, followed by brand (0. 63) and advertisement (0. 54) push through of 100 respondents, only 37% respondents stick to one particular brand and out of respondents who stick to one particular brand consider quality being the most important factor for it out(a) of 67% respondents who switch to other brand, volume of them quoted the reason I like changing Brands for shifting to other brands. As far as the intentions of 67 respondents for sticking to current brand used by them is concerned, very less have intention of substitution over the brand and are satisfied with the current brand they are using. Out of 67 respondents who did not stick to one particular brand, 19 have intention of sticking to current brand for 1 to 3 months, 19 for lass tan 1 month, 13 for 3-5 months and 12 for more than 5 months. Mostly all the respondents are satisfied with their currently using brand. The suggestions which are given for their currently used brand are Consumers of Loreal want its price to be lesser.Consumers of Pantene want to have more hair specific like Sunsilk. No suggestion has been recommended by consumers of Sunsilk Chapter 5 Conclusion and Summary The results reflected the perception of users in Ludhiana of branded shampoos. The results of the study indicate that though the price of shampoos is perceived to be on the higher side of users, the quality offered by these products compensates for their dissatisfaction. The Ludhiana users accept that high quality comes at a price. Since the study was restricted to the Ludhiana city so there is need to study more in other cities to get the clear view of the findings. Scope for further studyMany companies are coming up with the shampoos with enough variety as its the fastest growing FMCG product now days. There is a huge potential market in India and better scope. To make it in such an environment, all the companies will have to undertake bold efforts towards their products in such a way so as to meet the requirements and expectations of the consumers. It therefore calls for a continuous research in this field as consumer preferences keep changing with time and so does their buying behavior. Hence it provides basis of a scope for further research. Appendix Questionnaire 1. Do you use branded shampoo? Yes No 2. How many times do you use shampoo in a week? a. 1-3 times _____________ b. 3-5 times _____________ c.Daily _____________ 3. Which of the following brands are you aware of? a. Garnier _____________ b. LOreal _____________ c. Sunsilk _____________ d. Pantene _____________ e. Clinic _____________ f. Head & Shoulders_____________ 4. What is your source of information for this? a. Newspaper _____________ b. Television _____________ c. Magazine _____________ d. Salesman _____________ e. Friends/Relative _____________ f. Internet _____________ 5. Which brand are you currently using? _____________ 6.why do you use this particular brand? ? Price ? Brand ? Quality ? Schemes (discount offers) ? Packaging ? Quantity/Package ?Advertisements If any other please tell 7. enrapture rank the following brands of shampoos on the basis of your preference (a-most preferable and f-least preferable) a. LOreal _____________ b. Head & Shoulders _____________ c. Pantene _____________ d. Clinic _____________ e. Sunsilk _____________ f. Garnier _____________ 8. While making a buy decision, rate the following factors that affect your decision. Factors Strongly Disagree Disagree Neutral Agree Strongly Agree Price Brand Quality Schemes (Discount offers) Packaging Quantity/Package Advertisements 9. If your preferred brand is not available, do you purchase another brand? Yes No If yes go to Q No 10,if no go to Q No 11 10. Which brand you are ready to purchase if your preferred brand is not available? _____________ 11.Do you switch over a particular brand? Yes No If yes go to Q No 13,if no go to Q No 12 12. Why do you stick to a particular brand? a. Price _____________ b. Brand _____________ c. Quality _____________ d. Schemes (discount offers) _____________ e. Packaging _____________ f. Quantity/Package _____________ g. Advertisements _____________ 13. a) Why did you switch over the brand? b) For how keen-sighted you intend to stick to current brand? a. Less than 1 month _____________ b. 1-3 months _____________ c. 3-5 months _____________ d. More than 5 months_____________ 14.What do you think about the current brand you are using? Very Bad Bad Average Good Very Good -IIIII some(prenominal) suggestions Personal Details Name _______________________ Age _______________________ Gender _______________________ Occupation _______________________ Address have-to do e with No _______________________ Bibliography Prasad , Use of advertising and their impact on the consumer behavior, Indian daybook of Management, Volume XXXIII, Number 4, April 2003, Page 3-5 Moorthi YLR, Brand Management(The Indian Context),2003,Edition V,Page 16-25Kotler Philip, Principles of Mrketing, 2004,Prentice Hall, New Delhi, Pg 204-209 Bearden, William O. and Michael J. Etzel, Reference group influence on Product and Brand Purchase Decisions, Journal of Consumer Research, September 1982,Pg 183-194. Websites http//en. wikipedia. org/wiki/Pantene http//en. wikipedia. org/wiki/Shampoo http//www. diplomatist. com/dipo1st06/story_12. htm http//inhome. rediff. com/money/2003/jul/19spec. htm http//www. indiantelevision. com/tamadex/y2k4/june/tam63. htm http//www. equitymaster. com/research-it/sector-info/consprds/consprds-products. html http//www. domain-b. com/companies/companies_p/procter_gamble_india/20040129_wars. htm pic pic